Jessica Wells
4× founder and growth operator. 14+ years sales. 10+ years marketing. I build marketing engines from nothing and make them produce revenue.
What I Built at Spacial AI
Commercial Strategist & Growth Expert | August 2025 – Present
Built the entire marketing function from scratch as the first dedicated marketing hire. Owned SEO, GEO/AEO, paid social, content, outbound, HubSpot, Apollo.io, LinkedIn, website, and brand across both Spacial and VRchitects. There was no existing marketing infrastructure when I started. I built it all.
CEO Thought Leadership & Brand Voice
Ghostwriter and voice behind the CEO's entire public presence. Structured his LinkedIn profile, created his writing style and personal brand voice. Content directly led to speaking engagements, podcast appearances, and visibility with investors. Powered the social media strategy around Spacial's $10M seed raise and Nasdaq tower feature. Wrote all copy for spacial.io.
SEO & Organic Growth
283% increase in Domain Authority (6 to 23) in 90 days. Top-3 Google Map Pack ranking across Palo Alto, Mountain View, and the broader Bay Area. 27% of all website traffic from organic search. 10+ enterprise inbound leads monthly, including Toll Brothers (a top-10 U.S. homebuilder), within weeks of the website going live.
Top-3 Google Map Pack
Across Silicon Valley
The industry says wait six months for local SEO results. I delivered in four. Starting from a brand new website, a brand new Google Business listing with just 3 reviews, and zero backlink history.
Engineering and construction is one of the hardest SEO verticals to crack.
Established firms carry 10 to 20 years of backlink history, hundreds of reviews, and deep local citations. When I started in October 2025, Spacial had none of this. No website. No Google Business Profile. No citations. No reviews.
Industry standard: 6 to 12 months with an established presence.
My result: 4 months, starting from zero, while simultaneously running GEO, content, paid social, and demand gen.
GEO & Answer Engine Optimization
Ran systematic audits across ChatGPT, Google Gemini, and Perplexity. Updated Wikidata, corrected knowledge graphs, created targeted content for Reddit, Quora, and AEC communities. Result: Spacial went from not being mentioned to #1 recommended across multiple AI platforms for structural & MEP engineering.
ChatGPT: Spacial ranked #1 for “who does AI structural engineering with stamping”
ChatGPT: Spacial recommended for “best MEP engineering service in Palo Alto”
IBS 2026 Conference Campaign
The International Builders' Show (IBS) is the largest annual light construction trade event in the world, drawing 70,000+ attendees from the residential building industry. As a solo marketing department of one, I designed and executed the full campaign: pre-show outbound sequences on LinkedIn and email, geo-targeted paid media at the Orlando International Airport and the Orange County Convention Center (where every attendee would be), and on-site content.
31,500+
People reached via paid social
31%
LinkedIn accept rate (455+ execs)
46%
Email open rate
$220
Total ad spend
Outbound Win
Personally secured a meeting with the SVP of Business Development at D.R. Horton, the #1 homebuilder in the United States (92,000+ closings per year). I ran LinkedIn outbound sequences via HeyReach on behalf of the CEO and Chief of Staff, personally managing all prospecting, messaging, and follow-ups as the sole marketer on the team.
Only 2 email opt-outs across 225 executives contacted via outbound. 31,500+ people reached through geo-targeted paid social ads at the Orlando airport and convention center, driving 63,000+ ad impressions and 91 website conversions.
HeyReach outbound: Brad Conlon, SVP Business Development at D.R. Horton, confirming IBS meeting
Demand Generation & Sales Infrastructure
Built the entire demand gen engine from scratch. No existing pipeline, no CRM workflows, no outbound infrastructure. I created everything.
Market Research
207 builders
Sized the full U.S. residential builder market. 19 large enterprise (5,000+ homes/yr), 81 enterprise, 113 midsize. Tiered by fit score across five states.
Revenue Model
3 scenarios
Full FY2026 yield model with channel-level funnel math, blended pricing, and TAM ceilings. Enterprise-heavy, mid-market-heavy, and custom blends.
Outbound Stack
Apollo + HeyReach
Warmed domains, custom scraper-built prospect lists, LinkedIn outreach on behalf of CEO and Chief of Staff. HubSpot workflows for lead tracking.
Buying Group Maps
20 target accounts
Mapped the 4-role buying unit (P&L owner, construction ops, procurement, design/eng) across each builder via Sales Navigator exports.
Enterprise Inbound Lead via SEO
Toll Brothers, one of the largest enterprise homebuilders in the U.S. (NYSE: TOL, $7B+ revenue), submitted an inbound inquiry through organic search when our website was just weeks old.
Social Media (3 Brands From Zero)
Oversaw social strategy across the CEO, Spacial, and VRchitects brands on LinkedIn and Instagram. Grew LinkedIn from 860 to 2,953 followers organically, expanded Instagram reach to 19,105 accounts, and increased engagement 38% after shifting the content mix toward video.
Website Development, Strategy & Optimization
Built the Spacial and VRchitects websites alongside Head of Design using Framer. Structured the CMS, bound SEO fields, connected Google Search Console, Google Analytics. Write all copy across both websites. Website design strategy using Microsoft Clarity, heat maps, scroll depth analysis. Google Business Profile optimization.
Featured Writing
Select pieces from The Blueprint, Spacial's editorial platform. Strategy, positioning, and thought leadership for builders, engineers, and cities navigating AI-driven permitting.
Before Spacial AI
Clevvur
Founder · Irvine, CA · March 2024 - March 2025
Founded a patent-pending B2B SaaS AI software suite for cannabis dispensaries. Full-cycle sales from outbound to closing, ACV $15K-$40K. Filed multiple patents. Built proprietary lead-sourcing software and cold email systems. Strategic partnerships with Treez, BLAZE, and other leading POS platforms. Managed analytics-driven ad campaigns across Google, Meta, LinkedIn, and Reddit.
Mining Wells
Founder · Irvine, CA · February 2019 - August 2025
Founded a B2B marketing and consulting agency with SaaS-driven solutions. Achieved Top Pro status, ranked top 4% nationally on Thumbtack. ACVs $24K-$150K. Built proprietary prospecting software to compliantly gather leads and send personalized outreach, with average client retention over 4 years. Executed strategic SEO, PPC, and content marketing campaigns achieving top-3 Google rankings across 200+ keywords. Led a team of designers, engineers, and data analysts.
Wheelhouse Dispensary
Chief Strategic Officer · Port Hueneme, Venice, and Ventura, CA · March 2022 - November 2024
Grew revenue from $5M to $20M annually across 3 locations, serving over 60,000 customers. Wrote and managed multiple cannabis licensing applications. Presented the business plan to Port Hueneme City Council and received unanimous approval. Wheelhouse Lounge became Ventura County's first licensed cannabis lounge, featured in VC Star and USA Today. Led branding, marketing, employee training, and operational strategies for the expansion to two additional locations.
Body Juice
Founder · Costa Mesa, CA · May 2017 - September 2023
Founded and scaled Body Juice from seven farmers markets to a brick-and-mortar location. Developed a viral marketing strategy that led to 600% customer growth. Raised investor funding to expand operations. Grew visibility through influencer content, including features with Isaac Rochell (NFL) and Allison Kuch. Managed end-to-end product lifecycle, from branding to execution.
Booz Allen Hamilton
Consultant, Grant Management · San Francisco, CA · July 2015 - July 2016
Client site: Office of Head Start, Administration for Children and Families, U.S. Department of Health and Human Services. Managed over $8.6 billion in grant funding. Partnered with Regional Program Manager and Grants Officer for data analysis across 182+ grantees. Received basic security clearance for Federal Government. Led the project converting all physical files to electronic for the client.
Nonprofit & Public Service
Executive Director & Founder, Movement 313 · Costa Mesa, CA · February 2019 - January 2025
Founded a 501(c)(3) nonprofit addressing service gaps for sex-trafficked victims in Southern California. Aided in the capture, tracking, and arrest of a human trafficker transporting women through Europe, working with local volunteers and authorities. Collaborated with the Red Cross and the EU Organized Crime team on refugee safety infographics during the Russia-Ukraine War. Also served as U.S. Spokesperson for Homelessness (ACF, U.S. DHHS, 2016), founding the first government-sponsored homeless outreach program in Region IX. Featured in the Administration for Children and Families National Newsletter.
Education
The same instincts that drove Spacial's growth — applied to real businesses I co-founded
I don't just run marketing for other companies — I've built brands from the ground up. Before and during Spacial, I co-founded Mining Wells, a boutique growth agency where I took two very different clients from zero to standout. Here's what that looked like.
Body Juice: From napkin idea to celebrity magnet
Brand strategy · Social media · Email marketing · Interior & product design
My husband Ben and I built Body Juice from scratch — I owned everything from the interior design concept to the label art to every social post. Within a year we had NFL players, a Bachelor star, and Grey's Anatomy cast walking through the door, not because we paid for it, but because the brand was genuinely magnetic.
Ben and Jessica Wells — Body Juice, Costa Mesa, CA
Viral impact & press recognition
I built a social strategy rooted in real community values — Body Juice's mission to fight human trafficking went viral with 76K reach, 10K likes, and 12K shares. Yelp Orange County featured us organically. These weren't paid placements — they happened because the brand stood for something.
Yelp OC feature · 1,600+ likes · 107 comments
Viral post · 76K reach · 10K likes · 12K shares
Word-of-mouth pulled in NFL players, Bachelor stars, and Grey's cast
No influencer budget. No paid partnerships. Pure word-of-mouth driven by a brand people genuinely loved — and the right social content to amplify it.
I designed the whole brand — from the walls to the labels
The "You Have A Purpose" mural was my original concept. I took it from a sketch to a painted 12-foot wall in the store. I designed every product label. Every visual touchpoint was intentional and on-brand.
Original concept by Jessica
Final mural implementation
Wheelhouse Dispensary: Page 3 to owning the search results
SEO · Content strategy · Website redesign · Licensing · Email marketing
When I took on Wheelhouse, they were invisible on Google. I built a 100+ page SEO strategy from scratch, redesigned the site, wrote winning license applications, and presented directly to City Council to secure cannabis lounge approvals. Five consecutive Dispensary of the Year awards later — the results speak for themselves.
"If you want somebody who truly cares, you hire Jessica and her team. She gets deeply involved and shows genuine dedication to every project. Sometimes she cares more than we do."
— Zahur Lalji, CEO, Wheelhouse Dispensary
With the Wheelhouse ownership team — Ventura County, CA
712% more homepage users in the first 90 days
I built 100+ targeted SEO pages, rebuilt the site architecture, and optimized for local search across all Wheelhouse locations. Within 90 days: 712% new users on the homepage, 593% total users, 236% new users site-wide. They went from page 3 to dominating the local pack.
5× Dispensary of the Year — and a perfect license score
Our marketing strategy helped Wheelhouse win California's Dispensary of the Year award five consecutive times. On the licensing side, I wrote the Ventura expansion application content that scored a perfect 100% from HdL — and I presented directly to Port Hueneme City Council to secure approval for cannabis consumption lounges, which passed unanimously.
5× Dispensary of the Year
City Council presentation — unanimous approval for cannabis lounges